Open UTDAcademic Journal Reviews
10.1509/jmkg.74.3.048
ArticleJournal of Marketing

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures

Kimmy Wa ChanChi Kin (Bennett) YimSimon S.K. Lam
2010Volume 74 · Issue 3pp. 48-64
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.