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Journal of Marketing

Volume 80 · Issue 4

July 20166 articles

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction

Michael Giebelhausen · HaeEun Helen Chun · J. Joseph Cronin · G. Tomas M. Hult

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July 2016pp. 56-71DOI: 10.1509/jm.14.0497 ↗

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

Rupinder P. Jindal · Kumar R. Sarangee · Raj Echambadi · Sangwon Lee

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July 2016pp. 72-89DOI: 10.1509/jm.15.0036 ↗

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

Kristopher O. Keller · Marnik G. Dekimpe · Inge Geyskens

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July 2016pp. 1-19DOI: 10.1509/jm.15.0154 ↗

Product Concept Demonstrations in Trade Shows and Firm Value

Taewan Kim · Tridib Mazumdar

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July 2016pp. 90-108DOI: 10.1509/jm.14.0160 ↗

Relating Online, Regional, and National Advertising to Firm Value

Shrihari Sridhar · Frank Germann · Charles Kang · Rajdeep Grewal

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July 2016pp. 39-55DOI: 10.1509/jm.14.0231 ↗

When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry

Sumaiya Ahmed · Ashish Sinha

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July 2016pp. 20-38DOI: 10.1509/jm.15.0484 ↗