Open UTDAcademic Journal Reviews
10.1509/jm.14.0497
ArticleJournal of Marketing

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction

Michael GiebelhausenHaeEun Helen ChunJ. Joseph CroninG. Tomas M. Hult
2016Volume 80 · Issue 4pp. 56-71
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