Skip to content

Journal of Marketing

Volume 74 · Issue 6

November 201010 articles

A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

Jan-Benedict E.M. Steenkamp · Martijn G. de Jong

Discuss this article →

November 2010pp. 18-40DOI: 10.1509/jmkg.74.6.18 ↗

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park · Deborah J. Macinnis · Joseph Priester · Andreas B. Eisingerich · Dawn Iacobucci

Discuss this article →

November 2010pp. 1-17DOI: 10.1509/jmkg.74.6.1 ↗

Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?

Daniel C. Bello · Constantine S. Katsikeas · Matthew J. Robson

Discuss this article →

November 2010pp. 77-93DOI: 10.1509/jmkg.74.6.77 ↗

Geographical Information Systems–Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality

Ana-Marija Ozimec · Martin Natter · Thomas Reutterer

Discuss this article →

November 2010pp. 94-110DOI: 10.1509/jmkg.74.6.94 ↗

How Complementarity and Substitution Alter the Customer Satisfaction–Repurchase Link

Glenn B. Voss · Andrea Godfrey · Kathleen Seiders

Discuss this article →

November 2010pp. 111-127DOI: 10.1509/jmkg.74.6.111 ↗

Journal of Marketing

Authors not recorded

Discuss this article →

November 2010pp. i-viDOI: 10.1509/jmkg.74.6.i ↗

Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy

Frank Q. Fu · Keith A. Richards · Douglas E. Hughes · Eli Jones

Discuss this article →

November 2010pp. 61-76DOI: 10.1509/jmkg.74.6.61 ↗

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson · Neeraj Arora

Discuss this article →

November 2010pp. 41-60DOI: 10.1509/jmkg.74.6.41 ↗

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam · Michael Ahearne · Ye Hu · Niels Schillewaert

Discuss this article →

November 2010pp. 128-146DOI: 10.1509/jmkg.74.6.128 ↗

Subject and Author Index to Volume 74

Authors not recorded

Discuss this article →

November 2010pp. 147-153DOI: 10.1509/jmkg.74.6.147 ↗