Open UTDAcademic Journal Reviews
10.1509/jmkg.74.6.1
ArticleJournal of Marketing

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan ParkDeborah J. MacinnisJoseph PriesterAndreas B. EisingerichDawn Iacobucci
2010Volume 74 · Issue 6pp. 1-17
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