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Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable ProductsLan Anh N. Ton · Rosanna K. Smith · Julio SevillaDiscuss this article →March 2024pp. 121-140DOI: 10.1177/00222429231192049 ↗
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription ChannelsBeibei Dong · Mengzhou Zhuang · Eric (Er) Fang · Minxue HuangDiscuss this article →March 2024pp. 141-162DOI: 10.1177/00222429231190021 ↗
The Competitive Effects of Online Reviews on Hotel DemandSanghoon Cho · Pelin Pekgün · Ramkumar Janakiraman · Jian WangDiscuss this article →March 2024pp. 40-60DOI: 10.1177/00222429231191449 ↗
Understanding Consumer Self-Design Abandonment: A Dynamic PerspectiveFranziska Krause · Nikolaus FrankeDiscuss this article →March 2024pp. 79-98DOI: 10.1177/00222429231183977 ↗
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to ConsumersLukas Maier · Martin Schreier · Christian V. Baccarella · Kai-Ingo VoigtDiscuss this article →March 2024pp. 1-20DOI: 10.1177/00222429231185313 ↗
When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource FactorsZixia Cao · Hui Feng · Michael A. WilesDiscuss this article →March 2024pp. 99-120DOI: 10.1177/00222429231191446 ↗
