Open UTDAcademic Journal Reviews
10.1177/00222429231190021
ArticleJournal of Marketing

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Beibei DongMengzhou Zhuang ORCID ↗Eric (Er) FangMinxue Huang
2024Volume 88 · Issue 2pp. 141-162
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