Volume 72 · Issue 6

November 200814 articles

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson · Rajiv K. Sinha

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November 2008pp. 65-80DOI: 10.1509/jmkg.72.6.065 ↗

Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty

Scott A Thompson · Rajiv K Sinha

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November 2008pp. 65-80DOI: 10.1509/jmkg.72.6.65 ↗

Breaking through Fast-Forwarding: Brand Information and Visual Attention

S. Adam Brasel · James Gips

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November 2008pp. 31-48DOI: 10.1509/jmkg.72.6.031 ↗

Competitive Density and the Customer Acquisition–Retention Trade-Off

Glenn B. Voss · Zannie Giraud Voss

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November 2008pp. 3-18DOI: 10.1509/jmkg.72.6.003 ↗

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

Lisa C. Troy · Tanawat Hirunyawipada · Audhesh K. Paswan

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November 2008pp. 132-146DOI: 10.1509/jmkg.72.6.132 ↗

Customer Equity Drivers and Future Sales

Verena Vogel · Heiner Evanschitzky · B. Ramaseshan

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November 2008pp. 98-108DOI: 10.1509/jmkg.72.6.098 ↗

Damage from Corrective Advertising: Causes and Cures

Peter R. Darke · Laurence Ashworth · Robin J.B. Ritchie

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November 2008pp. 81-97DOI: 10.1509/jmkg.72.6.081 ↗

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

S. Cem Bahadir · Sundar G. Bharadwaj · Rajendra K. Srivastava

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November 2008pp. 49-64DOI: 10.1509/jmkg.72.6.049 ↗

From the Editor: The State of the Journal

Roland T. Rust

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November 2008pp. 1-2DOI: 10.1509/jmkg.72.6.001 ↗

From the Editor:The State of the Journal

Roland T Rust

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November 2008pp. 1-2DOI: 10.1509/jmkg.72.6.1 ↗

Journal of Marketing

Authors not recorded

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November 2008pp. i-viDOI: 10.1509/jmkg.72.6.i ↗

Private-Label Use and Store Loyalty

Kusum L. Ailawadi · Koen Pauwels · Jan-Benedict E.M. Steenkamp

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November 2008pp. 19-30DOI: 10.1509/jmkg.72.6.019 ↗

Subject and Author Index to Volume 72

Authors not recorded

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November 2008pp. 147-154DOI: 10.1509/jmkg.72.6.147 ↗

Where did all that Money Go? Understanding how Consumers Allocate their Consumption Budget

Rex Y. Du · Wagner A. Kamakura

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November 2008pp. 109-131DOI: 10.1509/jmkg.72.6.109 ↗