Open UTDAcademic Journal Reviews
10.1509/jmkg.72.6.049
ArticleJournal of Marketing

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

S. Cem BahadirSundar G. BharadwajRajendra K. Srivastava
2008Volume 72 · Issue 6pp. 49-64
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