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Journal of Marketing

Volume 78 · Issue 6

November 20148 articles

Bringing “Place” Back In: Regional Clusters, Project Governance, and New Product Outcomes

Paul Tracey · Jan B. Heide · Simon J. Bell

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November 2014pp. 1-16DOI: 10.1509/jm.13.0524 ↗

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Michelle Andrews · Xueming Luo · Zheng Fang · Jaakko Aspara

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November 2014pp. 120-142DOI: 10.1509/jm.14.0003 ↗

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann · Benjamin Quaiser · Jan Wieseke · Mario Rese

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November 2014pp. 78-102DOI: 10.1509/jm.13.0509 ↗

Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture

Melea Press · Eric J. Arnould · Jeff B. Murray · Katherine Strand

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November 2014pp. 103-119DOI: 10.1509/jm.13.0280 ↗

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability

Ryan R. Mullins · Michael Ahearne · Son K. Lam · Zachary R. Hall · Jeffrey P. Boichuk

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November 2014pp. 38-58DOI: 10.1509/jm.13.0300 ↗

Managing Customer and Organizational Complexity in Sales Organizations

Christian Schmitz · Shankar Ganesan

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November 2014pp. 59-77DOI: 10.1509/jm.12.0296 ↗

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

Leilei Gao · Yanliu Huang · Itamar Simonson

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November 2014pp. 143-156DOI: 10.1509/jm.13.0475 ↗

Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations

Jan Wieseke · Sascha Alavi · Johannes Habel

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November 2014pp. 17-37DOI: 10.1509/jm.13.0104 ↗