Open UTDAcademic Journal Reviews
10.1509/jm.13.0300
ArticleJournal of Marketing

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability

Ryan R. MullinsMichael AhearneSon K. LamZachary R. HallJeffrey P. Boichuk
2014Volume 78 · Issue 6pp. 38-58
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.