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Journal of Marketing

Volume 72 · Issue 4

July 200811 articles

Critical Incidents and the Impact of Satisfaction on Customer Share

Jenny van Doorn · Peter C. Verhoef

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July 2008pp. 123-142DOI: 10.1509/jmkg.72.4.123 ↗

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

Eric (Er) Fang

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July 2008pp. 90-104DOI: 10.1509/jmkg.72.4.090 ↗

Interfirm Relational Drivers of Customer Value

Robert W. Palmatier

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July 2008pp. 76-89DOI: 10.1509/jmkg.72.4.076 ↗

Journal of Marketing

Authors not recorded

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July 2008pp. i-iiDOI: 10.1509/jmkg.72.4.i ↗

Satisfaction, Complaint, and the Stock Value Gap

Xueming Luo · Christian Homburg

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July 2008pp. 29-43DOI: 10.1509/jmkg.72.4.029 ↗

The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others

Raghunath Singh Rao · Rajesh K. Chandy · Jaideep C. Prabhu

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July 2008pp. 58-75DOI: 10.1509/jmkg.72.4.058 ↗

The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

Raghunath Singh Rao · Rajesh K Chandy · Jaideep C Prabhu

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July 2008pp. 58-75DOI: 10.1509/jmkg.72.4.58 ↗

The Long-Term Stock Market Valuation of Customer Satisfaction

Lerzan Aksoy · Bruce Cooil · Christopher Groening · Timothy L. Keiningham · Atakan Yalçın

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July 2008pp. 105-122DOI: 10.1509/jmkg.72.4.105 ↗

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Alexander Krasnikov · Satish Jayachandran

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July 2008pp. 1-11DOI: 10.1509/jmkg.72.4.001 ↗

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

Flora F. Gu · Kineta Hung · David K. Tse

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July 2008pp. 12-28DOI: 10.1509/jmkg.72.4.012 ↗

When Intelligence is (Dys)Functional for Achieving Sales Performance

Willem J. Verbeke · Frank D. Belschak · Arnold B. Bakker · Bart Dietz

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July 2008pp. 44-57DOI: 10.1509/jmkg.72.4.044 ↗