Volume 73 · Issue 6

November 200920 articles

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Thorsten Hennig-Thurau · Mark B. Houston · Torsten Heitjans

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November 2009pp. 167-183DOI: 10.1509/jmkg.73.6.167 ↗

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego · Matthew T. Billett · Neil A. Morgan

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November 2009pp. 47-60DOI: 10.1509/jmkg.73.6.47 ↗

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Tillmann Wagner · Richard J. Lutz · Barton A. Weitz

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November 2009pp. 77-91DOI: 10.1509/jmkg.73.6.77 ↗

Customer Satisfaction and Stock Returns Risk

Kapil R. Tuli · Sundar G. Bharadwaj

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November 2009pp. 184-197DOI: 10.1509/jmkg.73.6.184 ↗

Determinants of Pay Levels and Structures in Sales Organizations

Dominique Rouziès · Anne T. Coughlan · Erin Anderson · Dawn Iacobucci

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November 2009pp. 92-104DOI: 10.1509/jmkg.73.6.92 ↗

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen · Shankar Ganesan · Yong Liu

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November 2009pp. 214-226DOI: 10.1509/jmkg.73.6.214 ↗

Does Advertising Spending Influence Media Coverage of the Advertiser?

Diego Rinallo · Suman Basuroy

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November 2009pp. 33-46DOI: 10.1509/jmkg.73.6.33 ↗

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon · J. Wesley Hutchinson · Eric T. Bradlow · Scott H. Young

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November 2009pp. 1-17DOI: 10.1509/jmkg.73.6.1 ↗

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov · Saurabh Mishra · David Orozco

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November 2009pp. 154-166DOI: 10.1509/jmkg.73.6.154 ↗

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

V. Kumar · Denish Shah

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November 2009pp. 119-136DOI: 10.1509/jmkg.73.6.119 ↗

Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives

Ekaterina V. Karniouchina · William L. Moore · Kevin J. Cooney

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November 2009pp. 244-266DOI: 10.1509/jmkg.73.6.244 ↗

Journal of Marketing

Authors not recorded

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November 2009pp. i-viDOI: 10.1509/jmkg.73.6.i ↗

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

Dominique M. Hanssens · Roland T. Rust · Rajendra K. Srivastava

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November 2009pp. 115-118DOI: 10.1509/jmkg.73.6.115 ↗

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

Martha Myslinski Tipton · Sundar G. Bharadwaj · Diana C. Robertson

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November 2009pp. 227-243DOI: 10.1509/jmkg.73.6.227 ↗

Subject and Author Index to Volume 73

Authors not recorded

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November 2009pp. 267-274DOI: 10.1509/jmkg.73.6.267 ↗

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Xueming Luo · C.B. Bhattacharya

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November 2009pp. 198-213DOI: 10.1509/jmkg.73.6.198 ↗

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Alexander Krasnikov · Satish Jayachandran · V. Kumar

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November 2009pp. 61-76DOI: 10.1509/jmkg.73.6.61 ↗

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations

Chezy Ofir · Itamar Simonson · Song-Oh Yoon

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November 2009pp. 105-114DOI: 10.1509/jmkg.73.6.105 ↗

Valuing Branded Businesses

Natalie Mizik · Robert Jacobson

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November 2009pp. 137-153DOI: 10.1509/jmkg.73.6.137 ↗

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance

Yany Grégoire · Thomas M. Tripp · Renaud Legoux

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November 2009pp. 18-32DOI: 10.1509/jmkg.73.6.18 ↗