Open UTDAcademic Journal Reviews
10.1509/jmkg.73.6.1
ArticleJournal of Marketing

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre ChandonJ. Wesley HutchinsonEric T. BradlowScott H. Young
2009Volume 73 · Issue 6pp. 1-17
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