Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service RelationshipsThorsten Hennig-Thurau · Markus Groth · Michael Paul · Dwayne D. GremlerDiscuss this article →July 2006pp. 58-73DOI: 10.1509/jmkg.70.3.058 ↗
Dual Distribution and Intangible Firm Value: Franchising in Restaurant ChainsRaji SrinivasanDiscuss this article →July 2006pp. 120-135DOI: 10.1509/jmkg.70.3.120 ↗
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research AgendaJan B. Heide · Kenneth H. WathneDiscuss this article →July 2006pp. 90-103DOI: 10.1509/jmkg.70.3.090 ↗
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of InnovationsStacy L. Wood · C. Page MoreauDiscuss this article →July 2006pp. 44-57DOI: 10.1509/jmkg.70.3.044 ↗
From the Editor: The Maturation of Marketing as an Academic DisciplineRoland T. RustDiscuss this article →July 2006pp. 1-2DOI: 10.1509/jmkg.70.3.001 ↗
From the Editor:The Maturation of Marketing as an Academic DisciplineAuthors not recordedDiscuss this article →July 2006pp. 1-2DOI: 10.1509/jmkg.70.3.1 ↗
From the Web Editor: Improvements to the Journal of Marketing Web SiteSiva K. BalasubramanianDiscuss this article →July 2006pp. 3-4DOI: 10.1509/jmkg.70.3.003 ↗
How Country Characteristics Affect the Perceived Value of Web SitesJan-Benedict E.M. Steenkamp · Inge GeyskensDiscuss this article →July 2006pp. 136-150DOI: 10.1509/jmkg.70.3.136 ↗
Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to CelebritiesMatthew ThomsonDiscuss this article →July 2006pp. 104-119DOI: 10.1509/jmkg.70.3.104 ↗
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?Anick BosmansDiscuss this article →July 2006pp. 32-43DOI: 10.1509/jmkg.70.3.032 ↗
Scents and Sensibility:When Do (In)Congruent Ambient Scents Influence Product Evaluations?Anick BosmansDiscuss this article →July 2006pp. 32-43DOI: 10.1509/jmkg.70.3.32 ↗
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic PerspectiveChristian Homburg · Nicole Koschate · Wayne D. HoyerDiscuss this article →July 2006pp. 21-31DOI: 10.1509/jmkg.70.3.021 ↗
Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime ValueMichael Haenlein · Andreas M. Kaplan · Detlef SchoderDiscuss this article →July 2006pp. 5-20DOI: 10.1509/jmkg.70.3.005 ↗
Word of Mouth for Movies: Its Dynamics and Impact on Box Office RevenueYong LiuDiscuss this article →July 2006pp. 74-89DOI: 10.1509/jmkg.70.3.074 ↗
