Open UTDAcademic Journal Reviews
10.1509/jmkg.70.3.32
ArticleJournal of Marketing

Scents and Sensibility:When Do (In)Congruent Ambient Scents Influence Product Evaluations?

Anick Bosmans
2006Volume 70 · Issue 3pp. 32-43
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.