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AcknowledgmentsAuthors not recordedDiscuss this article →November 2019pp. 1-1DOI: 10.1177/0022242919882644 ↗
Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales PromotionsColin Campbell · Hope Jensen SchauDiscuss this article →November 2019pp. 43-60DOI: 10.1177/0022242919874049 ↗
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-ThroughsPhyliss Jia Gai · Anne-Kathrin KlesseDiscuss this article →November 2019pp. 61-75DOI: 10.1177/0022242919873901 ↗
Selling to Barricaded BuyersKevin S. Chase · Brian MurthaDiscuss this article →November 2019pp. 2-20DOI: 10.1177/0022242919874778 ↗
The Role of Marketer-Generated Content in Customer Engagement MarketingMatthijs Meire · Kelly Hewett · Michel Ballings · V. Kumar · Dirk Van den PoelDiscuss this article →November 2019pp. 21-42DOI: 10.1177/0022242919873903 ↗
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging OpinionsSarang Sunder · Kihyun Hannah Kim · Eric A. YorkstonDiscuss this article →November 2019pp. 93-112DOI: 10.1177/0022242919875688 ↗
