Open UTDAcademic Journal Reviews
10.1177/0022242919875688
ArticleJournal of Marketing

What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions

Sarang Sunder ORCID ↗Kihyun Hannah KimEric A. Yorkston
2019Volume 83 · Issue 6pp. 93-112
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