Collaborating to Innovate: Balancing Strategy Dividend and Transactional EfficienciesNehal Elhelaly · Sourav RayDiscuss this article →September 2024pp. 153-179DOI: 10.1177/00222429231222269 ↗
Consequences of Marketing Asset Accountability—A Natural ExperimentPeter Guenther · Miriam Guenther · Bryan A. Lukas · Christian HomburgDiscuss this article →September 2024pp. 24-45DOI: 10.1177/00222429241236142 ↗
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”Authors not recordedDiscuss this article →September 2024pp. 180-180DOI: 10.1177/00222429241270362 ↗
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational ProductsQihui Chen · Yajin Wang · Ying ZhangDiscuss this article →September 2024pp. 46-62DOI: 10.1177/00222429231224333 ↗
How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital EconomyBanggang Wu · Yubo Chen · Prasad A. NaikDiscuss this article →September 2024pp. 131-152DOI: 10.1177/00222429241239892 ↗
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User BehaviorJoy Lu · Eric T. Bradlow · J. Wesley HutchinsonDiscuss this article →September 2024pp. 63-88DOI: 10.1177/00222429241227145 ↗
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall ProductsArvid O.I. Hoffmann · Chee S. Cheong · Hoàng-Long Phan · Ralf ZurbrueggDiscuss this article →September 2024pp. 89-110DOI: 10.1177/00222429241231236 ↗
Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging InterconnectorsJacob Goldenberg · Andreas Lanz · Daniel Shapira · Florian StahlDiscuss this article →September 2024pp. 111-130DOI: 10.1177/00222429231223420 ↗
The Caring Machine: Feeling AI for Customer CareMing-Hui Huang · Roland T. RustDiscuss this article →September 2024pp. 1-23DOI: 10.1177/00222429231224748 ↗
