Open UTDAcademic Journal Reviews
10.1177/00222429241227145
ArticleJournal of Marketing

More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior

Joy Lu ORCID ↗Eric T. BradlowJ. Wesley Hutchinson
2024Volume 88 · Issue 5pp. 63-88
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