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Journal of Marketing

Volume 83 · Issue 4

July 20197 articles

An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence

Stephen J. Carson · Mrinal Ghosh

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July 2019pp. 101-120DOI: 10.1177/0022242919843914 ↗

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Simone Wies · Arvid Oskar Ivar Hoffmann · Jaakko Aspara · Joost M.E. Pennings

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July 2019pp. 58-80DOI: 10.1177/0022242919841584 ↗

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du · Linli Xu · Kenneth C. Wilbur

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July 2019pp. 81-100DOI: 10.1177/0022242919847192 ↗

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Karen Page Winterich · Gergana Y. Nenkov · Gabriel E. Gonzales

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July 2019pp. 21-37DOI: 10.1177/0022242919842167 ↗

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations

Jayati Sinha · Rajesh Bagchi

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July 2019pp. 121-138DOI: 10.1177/0022242919841595 ↗

Successfully Communicating a Cocreated Innovation

Helen Si Wang · Charles H. Noble · Darren W. Dahl · Sungho Park

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July 2019pp. 38-57DOI: 10.1177/0022242919841039 ↗

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Gerard J. Tellis · Deborah J. MacInnis · Seshadri Tirunillai · Yanwei Zhang

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July 2019pp. 1-20DOI: 10.1177/0022242919841034 ↗