Open UTDAcademic Journal Reviews
10.1177/0022242919841584
ArticleJournal of Marketing

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Simone WiesArvid Oskar Ivar HoffmannJaakko AsparaJoost M.E. Pennings
2019Volume 83 · Issue 4pp. 58-80
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