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Journal of Marketing

Volume 75 · Issue 5

September 20119 articles

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others)

Prokriti Mukherji · Alina Sorescu · Jaideep C. Prabhu · Rajesh K. Chandy

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September 2011pp. 53-70DOI: 10.1509/jmkg.75.5.53 ↗

Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape

Elisabeth C. Brüggen · Bram Foubert · Dwayne D. Gremler

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September 2011pp. 71-87DOI: 10.1509/jmkg.75.5.71 ↗

Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

Richard A. Gooner · Neil A. Morgan · William D. Perreault

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September 2011pp. 18-33DOI: 10.1509/jmkg.75.5.18 ↗

It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

C. Page Moreau · Leff Bonney · Kelly B. Herd

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September 2011pp. 120-133DOI: 10.1509/jmkg.75.5.120 ↗

Journal of Marketing

Authors not recorded

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September 2011pp. i-iiDOI: 10.1509/jmkg.75.5.i ↗

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Corine S. Noordhoff · Kyriakos Kyriakopoulos · Christine Moorman · Pieter Pauwels · Benedict G.C. Dellaert

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September 2011pp. 34-52DOI: 10.1509/jmkg.75.5.34 ↗

The Impact of Brand Quality on Shareholder Wealth

Sundar G. Bharadwaj · Kapil R. Tuli · Andre Bonfrer

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September 2011pp. 88-104DOI: 10.1509/jmkg.75.5.88 ↗

The Repetition-Break Plot Structure Makes Effective Television Advertisements

Jeffrey Loewenstein · Rajagopal Raghunathan · Chip Heath

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September 2011pp. 105-119DOI: 10.1509/jmkg.75.5.105 ↗

Will Consumers be Willing to Pay more when your Competitors Adopt your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects

Qi Wang · Jinhong Xie

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September 2011pp. 1-17DOI: 10.1509/jmkg.75.5.1 ↗