Open UTDAcademic Journal Reviews
10.1509/jmkg.75.5.34
ArticleJournal of Marketing

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Corine S. NoordhoffKyriakos KyriakopoulosChristine MoormanPieter PauwelsBenedict G.C. Dellaert
2011Volume 75 · Issue 5pp. 34-52
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