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Journal of Marketing

Volume 76 · Issue 1

January 20129 articles

Belief in a Just World: Consumer Intentions and Behaviors toward Ethical Products

Katherine White · Rhiannon MacDonnell · John H. Ellard

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January 2012pp. 103-118DOI: 10.1509/jm.09.0581 ↗

Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior

Claudia Jasmand · Vera Blazevic · Ko de Ruyter

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January 2012pp. 20-37DOI: 10.1509/jm.10.0448 ↗

Go Green! Should Environmental Messages be So Assertive?

Ann Kronrod · Amir Grinstein · Luc Wathieu

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January 2012pp. 95-102DOI: 10.1509/jm.10.0416 ↗

How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism

Kimmy Wa Chan · Echo Wen Wan

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January 2012pp. 119-137DOI: 10.1509/jm.10.0202 ↗

Journal of Marketing

Authors not recorded

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January 2012pp. i-iiDOI: 10.1509/jm.76.1.i ↗

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan · Paul W. Farris

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January 2012pp. 76-94DOI: 10.1509/jm.10.0162 ↗

The Effect of Brand Acquisition and Disposal on Stock Returns

Michael A. Wiles · Neil A. Morgan · Lopo L. Rego

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January 2012pp. 38-58DOI: 10.1509/jm.09.0209 ↗

The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?

Lien Lamey · Barbara Deleersnyder · Jan-Benedict E.M. Steenkamp · Marnik G. Dekimpe

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January 2012pp. 1-19DOI: 10.1509/jm.09.0320 ↗

The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information

Gina S. Mohr · Donald R. Lichtenstein · Chris Janiszewski

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January 2012pp. 59-75DOI: 10.1509/jm.10.0073 ↗