Open UTDAcademic Journal Reviews
10.1509/jm.10.0162
ArticleJournal of Marketing

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar VenkatesanPaul W. Farris
2012Volume 76 · Issue 1pp. 76-94
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.