Volume 85 · Issue 3

May 202115 articles

Better Marketing for a Better World

Rajesh K. Chandy · Gita Venkataramani Johar · Christine Moorman · John H. Roberts

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May 2021pp. 1-9DOI: 10.1177/00222429211003690 ↗

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Jennifer J. Sun · Silvia Bellezza · Neeru Paharia

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May 2021pp. 28-43DOI: 10.1177/0022242921993172 ↗

Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda

Stephen J. Anderson · Pradeep Chintagunta · Frank Germann · Naufel Vilcassim

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May 2021pp. 78-96DOI: 10.1177/0022242921993176 ↗

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Kuangjie Zhang · Fengyan Cai · Zhengyu Shi

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May 2021pp. 240-255DOI: 10.1177/0022242920988253 ↗

From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce

Siddhanth (Sid) Mookerjee · Yann Cornil · JoAndrea Hoegg

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May 2021pp. 62-77DOI: 10.1177/0022242920988656 ↗

Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment

Nicole Robitaille · Nina Mazar · Claire I. Tsai · Avery M. Haviv · Elizabeth Hardy

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May 2021pp. 168-183DOI: 10.1177/0022242921990070 ↗

Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands

Yanwen Wang · Michael Lewis · Vishal Singh

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May 2021pp. 150-167DOI: 10.1177/0022242921994566 ↗

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising

Sungjin Kim · Sachin Gupta · Clarence Lee

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May 2021pp. 220-239DOI: 10.1177/0022242921994587 ↗

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Madhubalan Viswanathan · Nita Umashankar · Arun Sreekumar · Ashley Goreczny

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May 2021pp. 113-129DOI: 10.1177/0022242921998385 ↗

Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts

Jacqueline R. Rifkin · Katherine M. Du · Jonah Berger

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May 2021pp. 204-219DOI: 10.1177/0022242920928064 ↗

Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets

Emily N. Garbinsky · Nicole L. Mead · Daniel Gregg

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May 2021pp. 97-112DOI: 10.1177/0022242920979647 ↗

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

Andrea Weihrauch · Szu-Chi Huang

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May 2021pp. 184-203DOI: 10.1177/0022242920974986 ↗

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Wanqing Zhang · Pradeep K. Chintagunta · Manohar U. Kalwani

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May 2021pp. 10-27DOI: 10.1177/0022242920985784 ↗

Variable Compensation and Salesperson Health

Johannes Habel · Sascha Alavi · Kim Linsenmayer

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May 2021pp. 130-149DOI: 10.1177/0022242921993195 ↗

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions

Claudia Gonzalez-Arcos · Alison M. Joubert · Daiane Scaraboto · Rodrigo Guesalaga · Jörgen Sandberg

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May 2021pp. 44-61DOI: 10.1177/0022242921992052 ↗