Open UTDAcademic Journal Reviews
10.1177/0022242920985784
ArticleJournal of Marketing

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Wanqing ZhangPradeep K. ChintaguntaManohar U. Kalwani
2021Volume 85 · Issue 3pp. 10-27
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