Volume 46 · Issue 6

December 200913 articles

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

Madiha Ferjani · Kamel Jedidi · Sharan Jagpal

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December 2009pp. 846-862DOI: 10.1509/jmkr.46.6.846 ↗

Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing

Kurt A Carlson · Margaret G Meloy · Daniel Lieb

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December 2009pp. 788-797DOI: 10.1509/jmkr.46.6.788 ↗

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Ana Valenzuela · Ravi Dhar · Florian Zettelmeyer

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December 2009pp. 754-763DOI: 10.1509/jmkr.46.6.754 ↗

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng · Barbara E Kahn

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December 2009pp. 725-738DOI: 10.1509/jmkr.46.6.725 ↗

Journal of Marketing Research

Authors not recorded

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December 2009pp. i-iiDOI: 10.1509/jmkr.46.6.i ↗

On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction

Leif D Nelson · Joseph P Simmons

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December 2009pp. 715-724DOI: 10.1509/jmkr.46.6.715 ↗

Statistical Benefits of Choices from Subsets

Robert Zeithammer · Peter Lenk

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December 2009pp. 816-831DOI: 10.1509/jmkr.46.6.816 ↗

Subject and Author Index Vol. 46, 2009

Authors not recorded

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December 2009pp. 863-871DOI: 10.1509/jmkr.46.6.863 ↗

Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences

Pierre Chandon · Nailya Ordabayeva

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December 2009pp. 739-753DOI: 10.1509/jmkr.46.6.739 ↗

The Face of Need: Facial Emotion Expression on Charity Advertisements

Deborah A Small · Nicole M Verrochi

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December 2009pp. 777-787DOI: 10.1509/jmkr.46.6.777 ↗

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Gergana Y Nenkov · J. Jeffrey Inman · John Hulland · Maureen Morrin

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December 2009pp. 764-776DOI: 10.1509/jmkr.46.6.764 ↗

The Political Participation Puzzle and Marketing

Ron Shachar

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December 2009pp. 798-815DOI: 10.1509/jmkr.46.6.798 ↗

The Value of Informative Priors in Bayesian Inference with Sparse Data

Peter Lenk · Bryan Orme

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December 2009pp. 832-845DOI: 10.1509/jmkr.46.6.832 ↗