Open UTDAcademic Journal Reviews
10.1509/jmkr.46.6.764
ArticleJournal of Marketing Research

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Gergana Y NenkovJ. Jeffrey InmanJohn HullandMaureen Morrin
2009Volume 46 · Issue 6pp. 764-776
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