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Journal of Marketing Research

Volume 45 · Issue 1

February 200810 articles

A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units

J. Jeffrey Inman · Joonwook Park · Ashish Sinha

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February 2008pp. 94-103DOI: 10.1509/jmkr.45.1.94 ↗

Assessing Three Sources of Misresponse to Reversed Likert Items

Scott D Swain · Danny Weathers · Ronald W Niedrich

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February 2008pp. 116-131DOI: 10.1509/jmkr.45.1.116 ↗

Customer Channel Migration

Asim Ansari · Carl F Mela · Scott A Neslin

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February 2008pp. 60-76DOI: 10.1509/jmkr.45.1.60 ↗

Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

Jonah Berger · Gráinne Fitzsimons

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February 2008pp. 1-14DOI: 10.1509/jmkr.45.1.1 ↗

Journal of Marketing Research

Authors not recorded

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February 2008pp. i-iiDOI: 10.1509/jmkr.45.1.i ↗

Recommendation Systems with Purchase Data

Anand V Bodapati

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February 2008pp. 77-93DOI: 10.1509/jmkr.45.1.77 ↗

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik · Robert Jacobson

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February 2008pp. 15-32DOI: 10.1509/jmkr.45.1.15 ↗

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julian Villanueva · Shijin Yoo · Dominique M Hanssens

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February 2008pp. 48-59DOI: 10.1509/jmkr.45.1.48 ↗

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G de Jong · Jan-Benedict E.M Steenkamp · Jean-Paul Fox · Hans Baumgartner

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February 2008pp. 104-115DOI: 10.1509/jmkr.45.1.104 ↗

Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment

Vanitha Swaminathan · Feisal Murshed · John Hulland

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February 2008pp. 33-47DOI: 10.1509/jmkr.45.1.33 ↗