Open UTDAcademic Journal Reviews
10.1509/jmkr.45.1.104
ArticleJournal of Marketing Research

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G de JongJan-Benedict E.M SteenkampJean-Paul FoxHans Baumgartner
2008Volume 45 · Issue 1pp. 104-115
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