Volume 47 · Issue 1

February 201017 articles

A Control Function Approach to Endogeneity in Consumer Choice Models

Amil Petrin · Kenneth Train

Discuss this article →

February 2010pp. 3-13DOI: 10.1509/jmkr.47.1.3 ↗

Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality

NG Sharon

Discuss this article →

February 2010pp. 186-198DOI: 10.1509/jmkr.47.1.186 ↗

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

Ernst C. Osinga · Peter S.H. Leeflang · Jaap E. Wieringa

Discuss this article →

February 2010pp. 173-185DOI: 10.1509/jmkr.47.1.173 ↗

Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements

Cornelia Pechmann · Liangyan Wang

Discuss this article →

February 2010pp. 134-145DOI: 10.1509/jmkr.47.1.134 ↗

Forward Buying by Retailers

Preyas S. Desai · Oded Koenigsberg · Devavrat Purohit

Discuss this article →

February 2010pp. 90-102DOI: 10.1509/jmkr.47.1.90 ↗

Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Joost Van Rosmalen · Hester Van Herk · Patrick J.F. Groenen

Discuss this article →

February 2010pp. 157-172DOI: 10.1509/jmkr.47.1.157 ↗

Insincere Flattery Actually Works: A Dual Attitudes Perspective

Elaine Chan · Jaideep Sengupta

Discuss this article →

February 2010pp. 122-133DOI: 10.1509/jmkr.47.1.122 ↗

Journal of Marketing Research

Authors not recorded

Discuss this article →

February 2010pp. i-iiDOI: 10.1509/jmkr.47.1.i ↗

Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

Marc Fischer · Sönke Albers

Discuss this article →

February 2010pp. 103-121DOI: 10.1509/jmkr.47.1.103 ↗

Product Variety, Informative Advertising, and Price Competition

Wilfred Amaldoss · Chuan He

Discuss this article →

February 2010pp. 146-156DOI: 10.1509/jmkr.47.1.146 ↗

Reducing Social Desirability Bias through Item Randomized Response: An Application to Measure Underreported Desires

Martijn G. De Jong · Rik Pieters · Jean-Paul Fox

Discuss this article →

February 2010pp. 14-27DOI: 10.1509/jmkr.47.1.14 ↗

Retrieving Unobserved Consideration Sets from Household Panel Data

Erjen Van Nierop · Bart Bronnenberg · Richard Paap · Michel Wedel · Philip Hans Franses

Discuss this article →

February 2010pp. 63-74DOI: 10.1509/jmkr.47.1.63 ↗

Spanning the Boundaries

Tülin Erdem

Discuss this article →

February 2010pp. 1-2DOI: 10.1509/jmkr.47.1.1 ↗

Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer

Jeonghye Choi · Sam K. Hui · David R. Bell

Discuss this article →

February 2010pp. 75-89DOI: 10.1509/jmkr.47.1.75 ↗

The Effect of Customer Satisfaction on Consumer Spending Growth

Claes Fornell · Roland T. Rust · Marnik G. Dekimpe

Discuss this article →

February 2010pp. 28-35DOI: 10.1509/jmkr.47.1.28 ↗

The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

Ryan Hamilton · Alexander Chernev

Discuss this article →

February 2010pp. 51-62DOI: 10.1509/jmkr.47.1.51 ↗

Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility

Kapil R. Tuli · Sundar G. Bharadwaj · Ajay K. Kohli

Discuss this article →

February 2010pp. 36-50DOI: 10.1509/jmkr.47.1.36 ↗