Open UTDAcademic Journal Reviews
10.1509/jmkr.47.1.157
ArticleJournal of Marketing Research

Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Joost Van RosmalenHester Van HerkPatrick J.F. Groenen
2010Volume 47 · Issue 1pp. 157-172
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