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Journal of Marketing Research

Volume 52 · Issue 3

June 20159 articles

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma · Tripat Gill · Ying Jiang

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June 2015pp. 309-324DOI: 10.1509/jmr.13.0337 ↗

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Eric (ER) Fang · Xiaoling Li · Minxue Huang · Robert W. Palmatier

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June 2015pp. 407-422DOI: 10.1509/jmr.13.0165 ↗

Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?

Bo Zhou · Carl F. Mela · Wilfred Amaldoss

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June 2015pp. 325-336DOI: 10.1509/jmr.13.0616 ↗

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban · Randolph E. Bucklin

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June 2015pp. 375-393DOI: 10.1509/jmr.13.0277 ↗

Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions

David Disatnik · Yael Steinhart

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June 2015pp. 349-359DOI: 10.1509/jmr.13.0529 ↗

Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued

Jordan Etkin · Ioannis Evangelidis · Jennifer Aaker

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June 2015pp. 394-406DOI: 10.1509/jmr.14.0130 ↗

Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications

Pedro M. Gardete

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June 2015pp. 360-374DOI: 10.1509/jmr.13.0527 ↗

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Jan-Benedict E.M. Steenkamp · Alberto Maydeu-Olivares

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June 2015pp. 287-308DOI: 10.1509/jmr.13.0592 ↗

The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice

Kurt A. Carlson · Jared Wolfe · Simon J. Blanchard · Joel C. Huber · Dan Ariely

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June 2015pp. 337-348DOI: 10.1509/jmr.10.0243 ↗