Open UTDAcademic Journal Reviews
10.1509/jmr.13.0592
ArticleJournal of Marketing Research

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Jan-Benedict E.M. SteenkampAlberto Maydeu-Olivares
2015Volume 52 · Issue 3pp. 287-308
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