(De)marketing to Manage Consumer Quality InferencesJeanine Miklós-Thal · Juanjuan ZhangDiscuss this article →February 2013pp. 55-69DOI: 10.1509/jmr.11.0432 ↗
Conditional Projection: How Own Evaluations Influence Beliefs about Others Whose Choices Are KnownA. Yeşim Orhun · Oleg UrminskyDiscuss this article →February 2013pp. 111-124DOI: 10.1509/jmr.10.0052 ↗
Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship BreadthMartin Mende · Ruth N. Bolton · Mary Jo BitnerDiscuss this article →February 2013pp. 125-142DOI: 10.1509/jmr.10.0072 ↗
Does Price Elasticity Vary with Economic Growth? A Cross-Category AnalysisBrett R. Gordon · Avi Goldfarb · Yang LiDiscuss this article →February 2013pp. 4-23DOI: 10.1509/jmr.11.0162 ↗
Estimating Causal Installed-Base Effects: A Bias-Correction ApproachSridhar Narayanan · Harikesh S. NairDiscuss this article →February 2013pp. 70-94DOI: 10.1509/jmr.11.0183 ↗
Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature ProductsJoseph K. Goodman · Caglar IrmakDiscuss this article →February 2013pp. 44-54DOI: 10.1509/jmr.10.0396 ↗
Journal of Marketing ResearchAuthors not recordedDiscuss this article →February 2013pp. i-iiDOI: 10.1509/jmr.50.1.i ↗
Paul Green, Journal of Marketing Research, and the Challenges Facing MarketingRobert MeyerDiscuss this article →February 2013pp. 1-2DOI: 10.1509/jmr.50.1.1 ↗
Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business MarketsAnita Luo · V. KumarDiscuss this article →February 2013pp. 143-160DOI: 10.1509/jmr.11.0295 ↗
The Impact of Sampling and Network Topology on the Estimation of Social IntercorrelationsXinlei (Jack) Chen · Yuxin Chen · Ping XiaoDiscuss this article →February 2013pp. 95-110DOI: 10.1509/jmr.12.0026 ↗
Why We Do What We Do: A Model of Activity ConsumptionLan Luo · Brian T. Ratchford · Botao YangDiscuss this article →February 2013pp. 24-43DOI: 10.1509/jmr.10.0416 ↗
