Open UTDAcademic Journal Reviews
10.1509/jmr.10.0072
ArticleJournal of Marketing Research

Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

Martin MendeRuth N. BoltonMary Jo Bitner
2013Volume 50 · Issue 1pp. 125-142
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