Skip to content

Journal of Marketing Research

Volume 53 · Issue 3

June 201611 articles

Advance Ordering for Healthier Eating? Field Experiments on the Relationship between the Meal Order–Consumption Time Delay and Meal Content

Eric M. VanEpps · Julie S. Downs · George Loewenstein

Discuss this article →

June 2016pp. 369-380DOI: 10.1509/jmr.14.0234 ↗

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

Minah H. Jung · Hannah Perfecto · Leif D. Nelson

Discuss this article →

June 2016pp. 354-368DOI: 10.1509/jmr.14.0238 ↗

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors

Amir Grinstein · Ann Kronrod

Discuss this article →

June 2016pp. 433-441DOI: 10.1509/jmr.14.0224 ↗

Exploring the Differences between Conscious and Unconscious Goal Pursuit

Juliano Laran · Chris Janiszewski · Anthony Salerno

Discuss this article →

June 2016pp. 442-458DOI: 10.1509/jmr.13.0263 ↗

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Eric (Er) Fang · Jongkuk Lee · Robert Palmatier · Shunping Han

Discuss this article →

June 2016pp. 319-337DOI: 10.1509/jmr.13.0226 ↗

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

Mathew S. Isaac · Aaron R. Brough · Kent Grayson

Discuss this article →

June 2016pp. 338-353DOI: 10.1509/jmr.14.0379 ↗

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

Federico Rossi · Pradeep K. Chintagunta

Discuss this article →

June 2016pp. 407-423DOI: 10.1509/jmr.14.0411 ↗

Productivity Metrics and Consumers’ Misunderstanding of Time Savings

Bart De Langhe · Stefano Puntoni

Discuss this article →

June 2016pp. 396-406DOI: 10.1509/jmr.13.0229 ↗

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Ana Babić Rosario · Francesca Sotgiu · Kristine De Valck · Tammo H.A. Bijmolt

Discuss this article →

June 2016pp. 297-318DOI: 10.1509/jmr.14.0380 ↗

Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors

Rajesh Bagchi · Nevena T. Koukova · Haresh Gurnani · Mahesh Nagarajan · Shweta S. Oza

Discuss this article →

June 2016pp. 381-395DOI: 10.1509/jmr.13.0426 ↗

“Yes/No/Not Right Now”: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings

Eleanor Putnam-Farr · Jason Riis

Discuss this article →

June 2016pp. 424-432DOI: 10.1509/jmr.14.0227 ↗