Open UTDAcademic Journal Reviews
10.1509/jmr.14.0380
ArticleJournal of Marketing Research

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Ana Babić RosarioFrancesca SotgiuKristine De ValckTammo H.A. Bijmolt
2016Volume 53 · Issue 3pp. 297-318
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.