Skip to content

Journal of Marketing Research

Volume 45 · Issue 4

August 200810 articles

A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors

Monica Wadhwa · Baba Shiv · Stephen M. Nowlis

Discuss this article →

August 2008pp. 403-413DOI: 10.1509/jmkr.45.4.403 ↗

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation

Amar Cheema · Vanessa M. Patrick

Discuss this article →

August 2008pp. 462-472DOI: 10.1509/jmkr.45.4.462 ↗

Attentional Contrast during Sequential Judgments: A Source of the Number-of-Levels Effect

Els De Wilde · Alan D.J. Cooke · Chris Janiszewski

Discuss this article →

August 2008pp. 437-449DOI: 10.1509/jmkr.45.4.437 ↗

Brand Portfolio Promotions

Anocha Aribarg · Neeraj Arora

Discuss this article →

August 2008pp. 391-402DOI: 10.1509/jmkr.45.4.391 ↗

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption

Tat Chan · Chakravarthi Narasimhan · Qin Zhang

Discuss this article →

August 2008pp. 487-498DOI: 10.1509/jmkr.45.4.487 ↗

Distribution Intensity and New Car Choice

Randolph E. Bucklin · S. Siddarth · Jorge M. Silva-Risso

Discuss this article →

August 2008pp. 473-486DOI: 10.1509/jmkr.45.4.473 ↗

Gender Jeopardy in Financial Risk Taking

Xin He · J. Jeffrey Inman · Vikas Mittal

Discuss this article →

August 2008pp. 414-424DOI: 10.1509/jmkr.45.4.414 ↗

Journal of Marketing Research

Authors not recorded

Discuss this article →

August 2008pp. i-iiDOI: 10.1509/jmkr.45.4.i ↗

Listening to Strangers: Whose Responses are Valuable, how Valuable are They, and Why?

Allen M. Weiss · Nicholas H. Lurie · Deborah J. Macinnis

Discuss this article →

August 2008pp. 425-436DOI: 10.1509/jmkr.45.4.425 ↗

When 2 + 2 is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices

Rebecca W. Hamilton · Joydeep Srivastava

Discuss this article →

August 2008pp. 450-461DOI: 10.1509/jmkr.45.4.450 ↗