Open UTDAcademic Journal Reviews
10.1509/jmkr.45.4.450
ArticleJournal of Marketing Research

When 2 + 2 is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices

Rebecca W. HamiltonJoydeep Srivastava
2008Volume 45 · Issue 4pp. 450-461
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