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Journal of Marketing Research

Volume 45 · Issue 5

October 200810 articles

An Integrated Model of Discrete Choice and Response Time

Thomas Otter · Greg M. Allenby · Trish Van Zandt

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October 2008pp. 593-607DOI: 10.1509/jmkr.45.5.593 ↗

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers

Katrijn Gielens · Linda M. Van De Gucht · Jan-Benedict E.M. Steenkamp · Marnik G. Dekimpe

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October 2008pp. 519-534DOI: 10.1509/jmkr.45.5.519 ↗

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

Young-Hoon Park · Min Ding · Vithala R. Rao

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October 2008pp. 562-574DOI: 10.1509/jmkr.45.5.562 ↗

Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball

Michael Lewis

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October 2008pp. 535-549DOI: 10.1509/jmkr.45.5.535 ↗

Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions

Sandy D. Jap · Ernan Haruvy

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October 2008pp. 550-561DOI: 10.1509/jmkr.45.5.550 ↗

Journal of Marketing Research

Authors not recorded

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October 2008pp. i-iiDOI: 10.1509/jmkr.45.5.i ↗

Split Questionnaire Design for Massive Surveys

Feray Adigüzel · Michel Wedel

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October 2008pp. 608-617DOI: 10.1509/jmkr.45.5.608 ↗

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Elie Ofek · Ozge Turut

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October 2008pp. 575-592DOI: 10.1509/jmkr.45.5.575 ↗

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

Richard A. Briesch · William R. Dillon · Robert C. Blattberg

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October 2008pp. 618-632DOI: 10.1509/jmkr.45.5.618 ↗

Winners and Losers in a Major Price War

Harald J. Van Heerde · Els Gijsbrechts · Koen Pauwels

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October 2008pp. 499-518DOI: 10.1509/jmkr.45.5.499 ↗