Open UTDAcademic Journal Reviews
10.1509/jmkr.45.5.519
ArticleJournal of Marketing Research

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers

Katrijn GielensLinda M. Van De GuchtJan-Benedict E.M. SteenkampMarnik G. Dekimpe
2008Volume 45 · Issue 5pp. 519-534
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