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Journal of Marketing Research

Volume 52 · Issue 5

October 201511 articles

Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches

Yupin Yang · Avi Goldfarb

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October 2015pp. 593-615DOI: 10.1509/jmr.14.0225 ↗

Climbing the Wrong Ladder: The Mismatch between Consumers' Preference for Subgoal Sequences and Actual Goal Performance

Liyin Jin · Qian Xu · Ying Zhang

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October 2015pp. 616-628DOI: 10.1509/jmr.13.0014 ↗

Editorial: A Field Guide to Publishing in an Era of Doubt

Robert J. Meyer

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October 2015pp. 577-579DOI: 10.1509/jmr.52.5.577 ↗

Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors

Harald J. Van Heerde · Els Gijsbrechts · Koen Pauwels

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October 2015pp. 674-693DOI: 10.1509/jmr.13.0260 ↗

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Lisa A. Cavanaugh · James R. Bettman · Mary Frances Luce

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October 2015pp. 657-673DOI: 10.1509/jmr.10.0219 ↗

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Nathan M. Fong · Zheng Fang · Xueming Luo

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October 2015pp. 726-735DOI: 10.1509/jmr.14.0229 ↗

Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Simone Wies · Christine Moorman

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October 2015pp. 694-709DOI: 10.1509/jmr.13.0289 ↗

Harbingers of Failure

Eric Anderson · Song Lin · Duncan Simester · Catherine Tucker

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October 2015pp. 580-592DOI: 10.1509/jmr.13.0415 ↗

Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

Maarten J. Gijsenberg · Harald J. Van Heerde · Peter C. Verhoef

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October 2015pp. 642-656DOI: 10.1509/jmr.14.0140 ↗

Measuring and Managing Consumer Sentiment in an Online Community Environment

Christian Homburg · Laura Ehm · Martin Artz

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October 2015pp. 629-641DOI: 10.1509/jmr.11.0448 ↗

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher · Michael S. Smith · Kulan Ranasinghe · Tracey S. Danaher

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October 2015pp. 710-725DOI: 10.1509/jmr.13.0341 ↗