Open UTDAcademic Journal Reviews
10.1509/jmr.13.0341
ArticleJournal of Marketing Research

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. DanaherMichael S. SmithKulan RanasingheTracey S. Danaher
2015Volume 52 · Issue 5pp. 710-725
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