Volume 43 · Issue 4

November 200618 articles

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Timothy M. Smith · Srinath Gopalakrishna · Rabikar Chatterjee

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November 2006pp. 564-579DOI: 10.1509/jmkr.43.4.564 ↗

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

Wendy W. Moe

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November 2006pp. 680-692DOI: 10.1509/jmkr.43.4.680 ↗

Annotated Subject Index and Author/Title Index Vol. XLIII, 2006

Authors not recorded

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November 2006pp. 705-718DOI: 10.1509/jmkr.43.4.705 ↗

Book Review: Asking Questions: The Definitive Guide to Questionnaire Design: For Market Research, Political Polls, and Social and Health Questionnaires

Geeta Menon

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November 2006pp. 703-704DOI: 10.1509/jmkr.43.4.703 ↗

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John · Barbara Loken · Kyeongheui Kim · Alokparna Basu Monga

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November 2006pp. 549-563DOI: 10.1509/jmkr.43.4.549 ↗

Can “Low-Fat” Nutrition Labels Lead to Obesity?

Brian Wansink · Pierre Chandon

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November 2006pp. 605-617DOI: 10.1509/jmkr.43.4.605 ↗

Customizing Complex Products: When Should the Vendor Take Control?

Mrinal Ghosh · Shantanu Dutta · Stefan Stremersch

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November 2006pp. 664-679DOI: 10.1509/jmkr.43.4.664 ↗

Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon

Selin A. Malkoc · Gal Zauberman

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November 2006pp. 618-627DOI: 10.1509/jmkr.43.4.618 ↗

Editorial Review Board

Authors not recorded

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November 2006pp. i-iiiDOI: 10.1509/jmkr.43.4.i ↗

Fading Optimism in Products: Temporal Changes in Expectations about Performance

Ashwani Monga · Michael J. Houston

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November 2006pp. 654-663DOI: 10.1509/jmkr.43.4.654 ↗

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research

Leigh McAlister

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November 2006pp. 515-517DOI: 10.1509/jmkr.43.4.515 ↗

Optimal Pricing Strategies for an Automotive Aftermarket Retailer

Murali K. Mantrala · P.B. Seetharaman · Rajeeve Kaul · Srinath Gopalakrishna · Antonie Stam

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November 2006pp. 588-604DOI: 10.1509/jmkr.43.4.588 ↗

Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics

Kusum L. Ailawadi · Bari A. Harlam · Jacques César · David Trounce

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November 2006pp. 518-535DOI: 10.1509/jmkr.43.4.518 ↗

Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis

George R. Franke · Jeong-Eun Park

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November 2006pp. 693-702DOI: 10.1509/jmkr.43.4.693 ↗

The Neglect of Prescreening Information

Amitav Chakravarti · Chris Janiszewski · Gülden Ülkümen

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November 2006pp. 642-653DOI: 10.1509/jmkr.43.4.642 ↗

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Peter Kaufman · Satish Jayachandran · Randall L. Rose

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November 2006pp. 580-587DOI: 10.1509/jmkr.43.4.580 ↗

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

Laurens M. Sloot · Dennis Fok · Peter C. Verhoef

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November 2006pp. 536-548DOI: 10.1509/jmkr.43.4.536 ↗

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Suresh Ramanathan · Geeta Menon

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November 2006pp. 628-641DOI: 10.1509/jmkr.43.4.628 ↗