Open UTDAcademic Journal Reviews
10.1509/jmkr.43.4.515
ArticleJournal of Marketing Research

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research

Leigh McAlister
2006Volume 43 · Issue 4pp. 515-517
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.