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Journal of Marketing Research

Volume 54 · Issue 4

August 201710 articles

Comparison Neglect in Upgrade Decisions

Aner Sela · Robyn A. LeBoeuf

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August 2017pp. 556-571DOI: 10.1509/jmr.14.0394 ↗

Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit

Yimin Cheng · Anirban Mukhopadhyay · Rom Y. Schrift

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August 2017pp. 636-649DOI: 10.1509/jmr.15.0105 ↗

Exploring the Relationship between Varieties of Variety and Weight Loss: When more Variety can Help People Lose Weight

Kelly L. Haws · Peggy J. Liu · Joseph P. Redden · Heidi J. Silver

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August 2017pp. 619-635DOI: 10.1509/jmr.15.0206 ↗

How Language Shapes Word of Mouth's Impact

Grant Packard · Jonah Berger

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August 2017pp. 572-588DOI: 10.1509/jmr.15.0248 ↗

Incentives versus Reciprocity: Insights from a Field Experiment

Doug J. Chung · Das Narayandas

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August 2017pp. 511-524DOI: 10.1509/jmr.15.0174 ↗

Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective

Rui Wang · Aditya Gupta · Rajdeep Grewal

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August 2017pp. 650-670DOI: 10.1509/jmr.14.0124 ↗

Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating

Linda Hagen · Aradhna Krishna · Brent McFerran

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August 2017pp. 589-604DOI: 10.1509/jmr.14.0125 ↗

The Charity Beauty Premium: Satisfying Donors’ “Want” versus “Should” Desires

Cynthia Cryder · Simona Botti · Yvetta Simonyan

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August 2017pp. 605-618DOI: 10.1509/jmr.14.0658 ↗

The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments

Hidehiko Nishikawa · Martin Schreier · Christoph Fuchs · Susumu Ogawa

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August 2017pp. 525-539DOI: 10.1509/jmr.15.0244 ↗

Who's Driving this Conversation? Systematic Biases in the Content of Online Consumer Discussions

Rebecca W. Hamilton · Ann Schlosser · Yu-Jen Chen

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August 2017pp. 540-555DOI: 10.1509/jmr.14.0012 ↗