Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety SeekingMichal Maimaran · S. Christian WheelerDiscuss this article →December 2008pp. 731-740DOI: 10.1509/jmkr.45.6.731 ↗
Commentaries and Rejoinder to “The Dishonesty of Honest People”Authors not recordedDiscuss this article →December 2008pp. 645-653DOI: 10.1509/jmkr.45.6.645 ↗
Endogeneity and Individual Consumer ChoiceDmitri Kuksov · J. Miguel Villas-BoasDiscuss this article →December 2008pp. 702-714DOI: 10.1509/jmkr.45.6.702 ↗
Interrupted Consumption: Disrupting Adaptation to Hedonic ExperiencesLeif D. Nelson · Tom MeyvisDiscuss this article →December 2008pp. 654-664DOI: 10.1509/jmkr.45.6.654 ↗
Journal of Marketing ResearchAuthors not recordedDiscuss this article →December 2008pp. i-ivDOI: 10.1509/jmkr.45.6.i ↗
Positive Consumer Contagion: Responses to Attractive Others in a Retail ContextJennifer J. Argo · Darren W. Dahl · Andrea C. MoralesDiscuss this article →December 2008pp. 690-701DOI: 10.1509/jmkr.45.6.690 ↗
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer BehaviorAnat Keinan · Ran KivetzDiscuss this article →December 2008pp. 676-689DOI: 10.1509/jmkr.45.6.676 ↗
Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in ServicesChi Kin (Bennett) Yim · David K. Tse · Kimmy Wa ChanDiscuss this article →December 2008pp. 741-756DOI: 10.1509/jmkr.45.6.741 ↗
Subject and Author Index, Vol. 45, 2008Authors not recordedDiscuss this article →December 2008pp. 757-764DOI: 10.1509/jmkr.45.6.757 ↗
The Dishonesty of Honest People: A Theory of Self-Concept MaintenanceNina Mazar · On Amir · Dan ArielyDiscuss this article →December 2008pp. 633-644DOI: 10.1509/jmkr.45.6.633 ↗
The Effect of Partitions on Controlling ConsumptionAmar Cheema · Dilip SomanDiscuss this article →December 2008pp. 665-675DOI: 10.1509/jmkr.45.6.665 ↗
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate InformationAndrés Musalem · Eric T. Bradlow · Jagmohan S. RajuDiscuss this article →December 2008pp. 715-730DOI: 10.1509/jmkr.45.6.715 ↗
